
Media Marketing Campaigns
Having a commercial, a great print piece, or videos on your website is a step in the right direction. But alone these may not be sufficient. It’s important that all of your marketing efforts point in one direction… your website and ultimately your services or product. Let RBMedia help you create a media marketing campaign that crosses into additional media outlets and ties all of your marketing efforts together for complete saturation and ROI.
video
According to a recent online survey of 400 senior marketing and media executives, 66% of them expect 2009 to be the year they incorporate online video as a part of their marketing strategies. These videos will have the most success when they are created as part of a media marketing campaign with a clear goal, and developed within the context of your brand.
internet
Website marketing is fundamental for any business that sells a service or product. If your brand is seen in several places (mobile, web, video, print) your visibility and message is much stronger. Search engine optimization is the best solution for your internet marketing requirement. Search engine optimization places your company’s website in the natural search engine listings. This is a benefit to you as the natural listings on search engines receive at least 75% of the traffic, while paid placement only receives 25% of clicks.
mobile marketing
Mobile marketing is interactive and extremely personal, it has a compelling and most importantly, an immediate impact. Potential clients and customers have instant access to you, no matter where they are. By integrating your mobile marketing into your existing media campaigns, you can give your customers the ability to take advantage of special offers, mobile coupons and get direct entrance to your company... from anywhere.

media marketing campaign elements
- web video series
- mobile video series
- video e-newsletter
- mobile marketing
- print directing to website and web video series and/or mobile video series
- search engine marketing
- email marketing (newsletter with monthly offers, contests, specials)
- commercials directing to website and web video series and/or mobile video series




